Listing a luxury home in the picturesque surroundings of Santa Barbara is a significant decision. It involves a series of steps that need careful planning and execution. With the property market becoming increasingly competitive, it is important to approach this with a strategic mind and expert support. This is where Freedom Realty comes in as your perfect partner. Their comprehensive and meticulous approach ensures that your luxury home gets the best market value and reaches the right audience.
Comprehensive Market Analysis: The first step towards listing your luxury home is conducting a comprehensive comparative market analysis. This helps in pricing your home appropriately. Freedom Realty conducts a detailed analysis to ensure that your property is priced competitively in the current market.
Professional Photography and Videography: High-quality images and videos, including aerial shots, play a crucial role in showcasing your property to potential buyers. Freedom Realty arranges for professional photographers and videographers to capture the essence of your home in the best possible way.
Multiple Listing Service (MLS) Submission: Your home will be promptly submitted to the local MLS. The remarks section will be customized to maximize the appeal to cooperating agents, and a maximum of 30 photos will be posted. This helps in maximizing the visibility of your property among other real estate agents and potential buyers.
Expert Copywriting: A professional copywriter will craft the sales copy for your property, highlighting its features and benefits. This ensures that your property is presented in the most attractive way possible.
Strategic Marketing: A multi-pronged marketing strategy will be employed to ensure maximum visibility. This includes launching campaigns on Facebook, major video sites, and implementing SEO strategies to direct traffic to your single-property site. A re-targeting campaign will also be launched for your single-property website and to buyers searching online.
Network Utilization: Freedom Realty will enlist the help of their network of clients and colleagues by distributing a special flyer describing your home and asking if they know of possible buyers. This helps in reaching a wider audience and increasing the chances of a quick sale.
Open Houses and Broker Previews: Coordinated open houses and broker previews will be organized. This allows other realtors to view the home for their potential clients and also provides an opportunity to receive feedback which may improve the chances of selling your home.
Regular Updates and Feedback: The Freedom Realty team will provide regular updates on all showing activities and share feedback received. This ensures that you are always in the loop about the progress being made.
Contract Review and Negotiation: Before you sign any contract, the Freedom Realty team will review it and your obligations, and counter offer if necessary. They will also explain all the contingencies, release clauses, legal disclosure requirements, and other important aspects of the contract.
Managing and Closing Escrow: The Freedom Realty team will facilitate the appraisal process, follow up on the progress of the buyer’s loan, coordinate the payoff of your existing loan, monitor contingency removal dates, and coordinate the details of the transaction with the escrow officer. They will also be available for any questions regarding signing the escrow instructions and make sure you receive your check and settlement documents promptly after closing.
Listing a luxury home in Santa Barbara requires a strategic approach and expert support. Freedom Realty, with its comprehensive services, meticulous attention to detail, and commitment to serving the clients' best interests, is the right choice for this partnership. From conducting a comprehensive market analysis to managing and closing escrow, Freedom Realty will be with you at every step, ensuring a smooth and successful transaction.
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